Hello!

If you’re here, you need great video. Perhaps for social. Perhaps not.

Either way, whether I’m on set directing or producing behind the magical glow of my laptop, my work has proven engagement amongst audiences worldwide and a track record for growing them.

Come say “hey.”

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services

content creator

    • will initially meet with you and your team for a complimentary 30 min consultation

    • will create a cohesive strategy deck analyzing audience, tone, approach, and analytics

    • regular check-ins based around quarterly goals

    • will create and track custom KPIs and analytics

    • will concept and execute videos for your brand’s social media channels

    • pre-production:

      • scripting

      • location managing

      • finding talent and crew

    • production:

      • directing

      • shooting

      • acting (eg. interviewer, skit)

    • post-production

      • editing

      • creating assets

      • social media scheduling

    • Video featuring your brand that will live on Radicchio Salad

      • experiential requests also considered (popups, instillations, etc.)

    • Choice of TikTok, Instagram, YouTube, and/or website

director

    • comedy, food, doc, branded, music video, vertical format

    • experience directing interviews with top talent in their field

producer

    • technical advisory specializing in story structure

    • experience with both documentary and narrative shorts and features

    • will create a crowdfunding strategy that includes audience outreach, timelines, rewards exploration, and social

      • raised over $35k for feature documentary Human Shield

      • raised a collective $30k for three narrative short films

    • film festival and distribution strategy

    • guiding hand through every stage of production

    • budget building

      • extensive network of contractors in SF/Oakland, Los Angeles, NYC, and Austin, TX

    • talent & vendor outreach for your specific needs

    • contracts, paperwork, and other logistics taken care of

    • weekly recurring meetings throughout the duration of your project

    • Co-Producer, “AutoErotica: We Buy Gay Stuff” (completed)

      • short documentary about the comeback of San Francisco’s premiere queer vintage erotica shop

      • story consultant and additional filmer

      • Official Selections

        • Frameline Film Festival

          • Jury Prize Honorable Mention

        • Atlanta Out on Film

          • Audience Favorite Runner Up

        • Frozen Film Festival

          • Best LGBT Short

    • Associate Producer, Human Shield (completed)

      • feature documentary about Planned Parenthood escorts across the United States

      • developed and spearheaded a successful, social-first crowdfunding campaign

      • Official Selections

        • SF Doc Fest

        • RiverRun International Film Festival

contact

Current projects

“LAYERS” (pre-production)

  • narrative short coming-of-age tale starring and executive produced by Angelica Ross

    • lead producer spearheading every stage of production

    • Seed&Spark Beyond the Screen Rally winner

    • Best Short Screenplay semi-finalist at Austin Film Festival 2025

  • San Francisco Aid Foundation

    • shooting and editing social video content about SFAF and STRUT’s impact and services

Press and appearances

SF Chronicle: “How a viral feud revealed the complicated rules for Bay Area restaurants and influencer” ‍

Instinct Magazine: “Filmmaker Ori Ravid talks his sexy short film ‘MATT’”

SF Standard: “After 40 Years, a Mission Staple is Closing”‍ ‍

Eater SF: “The This Peach Toast is San Francisco’s Sweetest Summer Dish”

CultFlav: “When Reviews Go Wrong, Cabbage Ideas, Bean Milk (feat. Radicchio Salad)”

Jokermen: “The Beach Boys Meal”

That’s Niche: “Milking Beans with Radicchio Salad”